SURPRICE clearly distinguishes itself from the plethora of value offering apparel stores. This we do by sourcing the best and the latest. Anything in fashion isn't good enough if it isn't with trend, which is why; SURPRICE has the most happening trends on its shelves. Another factor that makes SURPRICE stand out against its competitors is availability of limited merchandise instead of mass fashion to ensure quick replenishment and more sales, which resultantly avoids stagnancy of goods on the shelves. In addition more unique items to choose from means everyone have the option of options!

SURPRICE understands its business-to-business responsibilities. Generating better returns for the investors is always at a priority. We currently have 25 operational stores, with 7 more at the verge of commencing business. Each store covers an area of 300-800 square feet which ensures a better return on investment. The right mix of merchandise for the youth, ranging from casual 70% to formal 30%, guarantees better sales through customer satisfaction. Technologically, SURPRICE is supported through the best of retail management solutions. Along with this the company provides marketing support by creating a brand environment in sync with trends with which the youth can identify themselves along with timely support through mainstream media.