About Us


Everyone Needs Value

It's quite evident that leading Indian metros are soon becoming a hub for international fashion brands. An insight to this fact though is that, while the youth in these metros want to flaunt "SURPRICE" they will not do so at the cost of their apparel budget so, even a great shirt can't come at the cost of their pockets. Also, tier 2 and tier 3 cities are soon joining the Big Brand Bandwagon, these markets have always been price driven. So, a store that provides "Big Brands at Big Bargains" is the need of the hour in these cities. This need led to the formation of “SURPRICE " , a store to reach out to the largest segment of India's brand conscious and aspiring youth who desire to flaunt brands but at the same time want them to be pocket friendly.

SURPRICE. A Different Value Proposition

SURPRICE clearly distinguishes itself from the plethora of value offering apparel stores. This we do by sourcing the best and the latest. Anything in fashion isn't good enough if it isn't with trend, which is why; SURPRICE has the most happening trends on its shelves. Another factor that makes SURPRICE stand out against its competitors is availability of limited merchandise instead of mass fashion to ensure quick replenishment and more sales, which resultantly avoids stagnancy of goods on the shelves. In addition more unique items to choose from means everyone have the option of options!

Your Value Partner

SURPRICE understands its business-to-business responsibilities. Generating better returns for the investors is always at a priority. We currently have 25 operational stores, with 7 more at the verge of commencing business. Each store covers an area of 300-800 square feet which ensures a better return on investment. The right mix of merchandise for the youth, ranging from casual 70% to formal 30%, guarantees better sales through customer satisfaction. Technologically, SURPRICE is supported through the best of retail management solutions. Along with this the company provides marketing support by creating a brand environment in sync with trends with which the youth can identify themselves along with timely support through mainstream media.

All You Need To add Value.

SURPRICE, an answer to the aspirations of the masses, is a brain-child of Anil Goyal, Manav Jain and Shejad Bhai. Anil Goyal a veteran of 25 years in the garment/retail trade applies his invaluable experience for strategy and growth. Anil Goyal, chief promoters of RTM GROUP, share a vision of retail trade and use their proficiency to contribute to the growth of SURPRICE. Suveer, the promoter for SURPRICE, implement their youthful aggressiveness to instill energy and passion in the administration. While administration is handled by youth and flair, IT and Statutory sectors are well looked after with experience and guile.

Value Tomorrow

Value is not a short-term virtue. SURPRICE therefore aims to multiply its number of stores to at least 100 in the next 1 year, with an expected growth of 200% every year. Besides establishing its own private labels which will be at par with the branded merchandise, it will also foray into category extensions like accessories, shoes, etc, which will further propel it towards achieving a better return on investments. Moreover after building a stronghold in tier 2 and tier 3 cities, SURPRICE will eventually expand its reach to metro cities in the near future.

A-5/271,G.F. Paschim  Vihar,
New Delhi-110063
Tel.: +91 11 25254037
Mobile: +91 9899281776

Email: surpriceindia@gmail.com,  crackersthefilm@gmail.com

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