About Us
Everyone Needs Value
It's quite evident that
leading Indian metros are soon becoming a hub for international
fashion brands. An insight to this fact though is that, while
the youth in these metros want to flaunt "SURPRICE"
they will not do so at the cost of their apparel budget so, even
a great shirt can't come at the cost of their pockets. Also, tier
2 and tier 3 cities are soon joining the Big Brand Bandwagon,
these markets have always been price driven. So, a store that
provides "Big Brands at Big Bargains" is the need of
the hour in these cities. This need led to the formation of “SURPRICE
" , a store to reach out to the largest segment of India's
brand conscious and aspiring youth who desire to flaunt brands
but at the same time want them to be pocket friendly.
SURPRICE. A Different Value
Proposition
SURPRICE clearly distinguishes
itself from the plethora of value offering apparel stores. This
we do by sourcing the best and the latest. Anything in fashion
isn't good enough if it isn't with trend, which is why; SURPRICE
has the most happening trends on its shelves. Another factor that
makes SURPRICE stand out against its competitors is availability
of limited merchandise instead of mass fashion to ensure quick
replenishment and more sales, which resultantly avoids stagnancy
of goods on the shelves. In addition more unique items to choose
from means everyone have the option of options!
Your Value Partner
SURPRICE understands its
business-to-business responsibilities. Generating better returns
for the investors is always at a priority. We currently have 25
operational stores, with 7 more at the verge of commencing business.
Each store covers an area of 300-800 square feet which ensures
a better return on investment. The right mix of merchandise for
the youth, ranging from casual 70% to formal 30%, guarantees better
sales through customer satisfaction. Technologically, SURPRICE
is supported through the best of retail management solutions.
Along with this the company provides marketing support by creating
a brand environment in sync with trends with which the youth can
identify themselves along with timely support through mainstream
media.
All You Need To add Value.
SURPRICE, an answer to the
aspirations of the masses, is a brain-child of Anil Goyal, Manav
Jain and Shejad Bhai. Anil Goyal a veteran of 25 years in the
garment/retail trade applies his invaluable experience for strategy
and growth. Anil Goyal, chief promoters of RTM GROUP, share a
vision of retail trade and use their proficiency to contribute
to the growth of SURPRICE. Suveer, the promoter for SURPRICE,
implement their youthful aggressiveness to instill energy and
passion in the administration. While administration is handled
by youth and flair, IT and Statutory sectors are well looked after
with experience and guile.
Value Tomorrow
Value is not a short-term
virtue. SURPRICE therefore aims to multiply its
number of stores to at least 100 in the next 1 year, with an expected
growth of 200% every year. Besides establishing its own private
labels which will be at par with the branded merchandise, it will
also foray into category extensions like accessories, shoes, etc,
which will further propel it towards achieving a better return
on investments. Moreover after building a stronghold in tier 2
and tier 3 cities, SURPRICE will eventually expand
its reach to metro cities in the near future.
SURPRICE
APPARELS
A-5/271,G.F. Paschim Vihar,
New Delhi-110063
Tel.: +91 11 25254037
Mobile: +91 9899281776
Email: surpriceindia@gmail.com,
crackersthefilm@gmail.com |
